100 women against stereotypes: an instrument for allowing experts to speak, starting from science
2016 - 2021
The Platform of Action with which the UN fourth world Congress on women in Peking in 1995 ended recognised the Women and Media area as one of the 12 strategic sectors for improving the condition of women and the progress of equal opportunity. But, 20 years on, national and international research shows that we are still a long way from the Peking objectives.
According to the results of the Global Monitoring Project 2015 on the visibility of women in the media, Italian media offer much more visibility to men than to women (who only achieved 21%). In particular, female experts are only 18% of the total.
It is almost always men who explain and interpret the world, women are rarely called upon by the media. Yet there are competent and qualified women. And they can give new life to media language which, by ignoring female experts, ignores the signs of the times, refusing to recognise the contribution of women in all areas of society, from politics to science.
The 100 women against stereotypes project is an online platform that gives the names and CVs of 100 female experts starting from the STEM (Science, Technology, Engineering and Mathematics) area, sectors where women are historically underrepresented but are at the same time strategic for our country.
The database dedicated to STEM was presented on November 3 2016 at the Science Festival of Genoa. Since Genoa, the project continues to have wide media coverage. On March 8 2017, International Women’s Day, the Fondazione Bracco celebrated the 90th anniversary of the Bracco Industries, with a book dedicated to the 100 STEM experts.
In 2018 the Project is dedicated to the economics and finance Italian female experts with the online database and a new book dedicated to them.
In 2019 the database include Italianfemale experts in International Politics.
The site is also a tool for seeking prestige and authoritative female voices to contribute to public debate inside and outside the media, a key resource for male and female journalists, news agencies and press offices but also countries and businesses, public administration, local communities, schools and universities.
The database, designed to be a practical tool and at the same time to contribute to change, will gradually be open to other sectors of knowledge and will also be present in an open source environment, thanks to Wikimedia, where it will be able to grow in the community spirit typical of this platform.
The project is promoted by the Pavia Observatory and the GiULiA Association of female journalists, in collaboration with Bracco Foundation, with the support of the Commissione Europea, Rappresentanza in Italia.